Customer as co-creator
“Customer as co-creator” is a guiding principle of our product development lifecycle.
We actively involving customers in the creation or development of products, services, or experiences, versus others in the industry who solely rely on internal expertise and resources to build products.
We witnessed breakthrough in innovation and design in products due to a strong collaboration with our customers to gather insights, feedback, and ideas, ultimately shaping the final offerings. Some examples of are our products like Community, our new mobile app that has the best ratings in the industry, AI powered scheduling, and our Learning platform that our customers use to up-skill their talent.
Our customers have valuable perspectives, preferences, and needs that can drive innovation and improve the relevance and success of products or services. By engaging customers as co-creators, companies can foster a sense of ownership and loyalty among their customer base, leading to stronger relationships and increased customer satisfaction.
Methods for implementing this concept can vary widely, from crowdsourcing ideas and feedback through online platforms to conducting focus groups and co-design workshops with customers. Ultimately, the goal is to create a more collaborative and customer-centric approach to innovation and value creation.
At our core, we believe in the power of collaboration and the idea that our customers are not just consumers, but invaluable partners in our journey. That’s why we embrace the principle of ‘customer as co-creator’ as a fundamental value driving everything we do.
How we do it —
- We have three main sources of feedback
- 1) Input coming from our Prospects via Sales
- 2) Input coming from our customers via Ops
- 3) Input coming from users via in-product-feedback, product survyes and review platforms like appstore, G2, trustradius.
ONce we have the feedback, we ingest it all the feedback and sort it by themes and area of foucs so we can draw acttionable insights from them, once donce we build hypothesis around what enhnacmeent will drive to better outcomes for our customers. Once we have conviction in our approach, we run the validation tests via research with our customers to validate our hypothessis. As we do more resarch the solution might evolve, that is the intent of user research.
Post validation that what we are building has customer support and they want that solution, we build the MVPs with a fast turn around and release it to a few beta customers, who are willing to experiment with us. PCTY are special in this regard, they are willing to spend time to improve the experience just not for them but millions of users on our platform to help everyone get the value from the delightful experiece.
We understand that the best products aren’t just born in isolation — they’re shaped by real-world insights, diverse perspectives, and genuine needs. By inviting our customers to join us in the creation process, we tap into a wealth of knowledge and creativity that simply can’t be replicated internally. Whether it’s through feedback sessions, co-design workshops, or community forums, we actively involve our customers every step of the way.
This commitment to collaboration isn’t just a lofty ideal — it’s what sets us apart and drives us to build the best products possible. By listening, learning, and co-creating with our customers, we ensure that our solutions are not only innovative and high-quality but also deeply resonate with the people who use them. The result? Products that aren’t just successful in the market, but truly make a meaningful difference in people’s lives.
So when you choose us, you’re not just getting a product — you’re joining a partnership built on trust, transparency, and mutual respect. Together, we’ll continue to push the boundaries of what’s possible and shape the future of innovation, one collaboration at a time.
