Part-1 : GTM First Product Next

Part-2 — https://rlohani.medium.com/part-2-gtm-first-product-second-dc4e330cad4

Someone smart once said the best customer feedback is in your NRR and ACV. That changed the way I look at those metrics. The action from the aforementioned comment is to go and sell your products and see how many pay for them.

We build products to solve a pain point and if done well then customers want more of it. “More” is the key, if you build a good product then you need to figure out your catalyst for driving towards “More”. There is a spectrum of options that you can explore and leverage for your GTM that will help you grow and grow “More”. But before we decide on the strategy let's understand what the spectrum looks like and why we need to pick one right for the business.

Generic Sales Cycle

The focus is to find product evangelists (sales reps) who can talk about the product offerings, highlight the current pain points, and convert the prospects into customers.

The goal is to kickstart the sales cycle to keep the growth momentum going/accelerating. It gets harder as it grows, so we need to build an engine that will leverage virality, network, and flywheel effect by making people involved in the process more effective and efficient. We do this by providing them with the right ecosystem ( also known as…