This is why you want to be a platform company

<This is still work in progress >

When we think of solutions, we think of them as an independent identity, something that can stand on its own, something that will solve a problem or a collection of problems really well. This is the mindset that fails us at times. We live in a connected world, there are gaps or unmet needs in this ecosystem. Sometimes we need to extend it (incremental innovation) or explore areas where the customer didn't even know they needed it (disruptive innovation)